Images of “protein powder” containers 
            with accomplished bodybuilders on their labels help inform consumers 
            that protein is a critical macronutrient in strength training 
            success. Yet what is sometimes lost in this protein-bodybuilding 
            link is that protein is an essential component for everyone, 
            regardless of physical activity. Even those who live sedentary lives 
            must ensure that their protein intake is complete and balanced.  
             
            The importance of protein in diet is undeniable. Protein creates 
            digestive enzymes, transports other vitamins and nutrients, builds 
            and repairs body tissue, and helps keep harmful bacteria at bay[i]. 
            These are bodily system functions that all people need – not just 
            bodybuilders and other athletes.  
             
            Eating the appropriate composition of protein in meals is, however, 
            proving to be an unusually difficult challenge for many Americans. 
            To begin with, many protein sources are not considered “complete” 
            because they do not provide all of the required amino acids 
            necessary in order to build newer proteins. These incomplete 
            proteins are often derived from fruit, grain, vegetable, and nut 
            sources[ii]. However, the alternative to these incomplete protein 
            sources – such as meats and dairy – present their own unique dietary 
            challenges.
            The first challenge with respect to 
            these meat-based sources of complete protein is that they are not an 
            option for vegetarians. While the number of US vegetarians is 
            difficult to pinpoint, educated estimates suggest that there are 
            about 6 million adult vegetarians in the US, and the number is 
            growing annually[iii]. Therefore, 6 million adult Americans cannot 
            access complete protein through meat sources.  
             
            The second challenge is that many meat- and dairy-based meals in the 
            US are excessively high in saturated fat, calories, sodium, and 
            other unhealthy elements. As such, while those who frequent fast 
            food restaurants for their source of complete protein may not suffer 
            from protein deficiency, a disconcerting number of these people will 
            suffer from poor health. This includes: obesity, clogged arteries, 
            high blood pressure, and other adverse consequences what medical 
            experts call the “social irresponsibility” of the fast food 
            industry[iv].  
             
            The clear challenge for nutritional experts is to identify a protein 
            source that is both healthy and complete. The consequences of not 
            finding a suitable protein source range from underperforming 
            digestive systems and chemical imbalances to the ill effects of a 
            condition called “Kwashiorkor”. More frequent in developing 
            countries but with reported incidinces in the US, Kwashiorkor occurs 
            in extreme protein-deficiency situations when when the body 
            cannibalizes itself in a desperate attempt to find a source of 
            protein.  
             
            Several attempts have been made to find the ideal complete protein 
            source: one that is healthy, accessible to all eaters, and 
            convenient. Indeed, this last criterion of convenience is of 
            particular importance, because many Americans in the 21st century 
            evidently have less time to eat than ever before.  
             
            Some of these attempts to find the ideal complete protein source 
            hearken back a few generations. The classic peanut butter and jelly 
            sandwich has been adopted as a complete protein source by some, but 
            rejected by many more. While peanut butter does provide a good 
            source of protein, the sodium content of most grocery store peanut 
            butter brands, and the high carbohydrate and fat levels of the 
            average “PB&J on white” keep it from being an ideal choice[v].  
             
            Other proposed solutions are more recent inventions. These include 
            the range of nutritional powders and “energy” bars available in most 
            health food stores, and in a growing number of grocery stores. With 
            respect to protein powders, while some of them do provide a decent 
            source of protein, it is simply not a convenient source for most 
            people. With respect to energy bars, many of them have been 
            criticized for their high calorie and carbohydrate levels.  
             
            Another solution – and one that is garnering some serious acclaim 
            from within the health community – is fluid nutritional supplements 
            that are easy to transport, and offer a complete protein source 
            suitable for both vegetarians and non-vegetarians alike[1]. At the 
            same time, these products are specifically designed to be 
            low-calorie (and therefore diet-friendly), and offer additional 
            nutrients and vitamins that the body needs in addition to complete 
            protein.  
             
            These innovative, complete protein products are a positive sign in a 
            nutritional sector that has struggled with misinformation. 
            Regrettably, many so-called energy bars and protein powders are 
            laden with calories and carbohydrates. Some of them – in particular 
            many energy bars – hardly offer any protein, which is a curious 
            omission that most consumers do not realize as they ingest these 
            products.  
             
            Fortunately, as noted above, there are scientifically engineered 
            products on the market that deliver the complete protein and 
            nutrition that consumers expect when they purchase something with 
            the words “nutritional supplement” on the container.  
             
            [1] These products use “Actinase®” protein, which is derived from 
            isolated animal sources that do not contain the lactose and fat 
            normally associated with animal-based proteins.  
             
            References  
             
            [i] Source: “The Importance of Protein”. OhioHealth.  
            http://www.ohiohealth.com/facilities/mcconnell/weightmanage/details/protein.htm
             
             
            [ii] Source: “Protein: Moving Closer to Center Stage”. Harvard 
            School of Public Health.  
            http://www.hsph.harvard.edu/nutritionsource/protein.html  
             
            [iii] Source: “How Many Vegetarians are There? A 2003 National 
            Harris Interactive Survey Question Sponsored by The Vegetarian 
            Resource Group”. Vegetarian Journal.  
            http://www.findarticles.com/p/articles/mi_m0FDE/is_3_22/ai_106422316
             
             
            [iv] Source: “Supersized Nation: Bigger Burgers Still Rule”. WebMD.
             
            http://my.webmd.com/content/article/98/104952.htm?action=related_link
             
             
            [v] Source: “How Nutritious is a PB&J?”. About.  
            http://nutrition.about.com/od/nutritionforchildren/a/pbj.htm   |